Establish ownership rights to the work. Even in service situations, a product is sometimes the result of the work, so you should also include which party retains ownership rights. For example, the copywriter can state that she turns over all rights to the writing of the brochure to the customer and that she makes no claims of ownership to the writing once the customer pays for the written product. Add signature and date lines. Be sure to provide a space for each party to sign and date.
Describe your obligations, including the service you must perform to fulfill your obligations under the contract and be as detailed as possible. For example, if you are writing a marketing brochure for a customer, describe the length of the brochure, the purpose of the brochure and establish that you are only responsible for providing the text, and not the layout or design, for the brochure.